Email is a powerful communication channel that can help you stay in touch with existing clients while reaching out to new ones. KLS Interactive works with you to develop high impact email campaigns that integrate with your overall online marketing program and drive leads.
Copywriting
What you say and how you say it are crucial. We leverage best practices to craft winning email campaigns that deliver targeted messaging and increase prospect response.
List Management
As important as your messaging is your target list. We help you identify list building opportunities and manage your home-grown prospect list.
Implementation
Deliver professional looking HTML emails. We work with a leading email vendor to create and distribute your email campaigns and ensure that all email communications are in compliance with CAN-SPAM regulations.
Tracking & Reporting
Each email campaign distributed should be viewed as a learning opportunity. If you don’t track your results, you cannot optimize future email communications. We leverage unique landing pages to track leads acquired back to each individual campaign. We provide in-depth reporting following each distribution including bounces, opens, click-through rate and leads acquired. We then analyze this data to make strategic recommendations for optimizing future campaigns and developing your list.