No longer a strictly offline discipline, traditional public relations is becoming extremely relevant in an online context. Journalists research their stories online; if you do not have an online brand presence, your company is missing out.
Online public relations, like traditional PR, is about pitching stories. The difference is in the method of communication.
KLS Interactive leverages a blend of traditional and online PR practices to deliver your brand messaging via the communication channels that are most likely to reach your target audience.
Press Release Optimization
Just like your web pages, press releases can be indexed by the search engines and should therefore be optimized with your company’s keyword phrases. We distribute your press releases via online newswires and RSS feeds to maximize both your media and search engine visibility.
Article Writing
This traditional approach to obtaining media coverage is as equally important online as it is offline. Editorial links to your website are both natural and high quality and will act in your favor in terms of boosting your search engine ranking. We help you produce relevant articles that cause buzz and drive traffic to your website, a practice that is becoming known as link baiting.
Media Relations
Effective public relations is all about building relationships. We develop a targeted media list that includes both offline and online media outlets relevant to your company’s industry and expertise. We then work with you to identify key messages that integrate with your overall marketing strategy and develop story ideas that will spark media interest.
Social Media Marketing
Social media offers both the greatest opportunity – and threat – for creating your online presence. Social media sites are, in essence, another form of media outlet for brand exposure. Like with traditional PR efforts, we take a strategic and targeted approach to social media marketing to build online brand awareness and effectively manage your company’s reputation.
Brand Monitoring
The growth of social media and the blogosphere has increased the need for online brand monitoring. The Internet is huge; what are people saying about your company? We keep track of online brand mentions across blogs and social media platforms and help you respond to negative coverage.