The two most important factors in achieving high organic search engine rankings are content and link popularity.
To rank highly for your target group of keyword phrases, you must have the content on your website to support those keywords. There’s no use in pursuing the phrase “red cars” if you only sell blue cars. The search engines are looking for websites that are truly experts in their field and possess the content to prove it.
The number and quality of links coming into your website are a reflection of your content. The more buzz you create, the more the search engines will pay attention and view you as an authority in your subject matter. This credibility is what boosts your search engine ranking.
Search engine marketing services from KLS Interactive are divided into two phases and focus on the key areas of content optimization and link popularity.
Initial Set-Up
During this phase, KLS Interactive works to improve the search engine friendliness of your website through technical analysis and content optimization.
Search Engine Optimization (SEO)
• Competitive analysis
• Website audit
• Technical SEO analysis
• Keyword research
• Benchmarking
• Content optimization
• Submission of sitemap to search engines
• Submission of website to top directories
Ongoing Optimization, Maintenance & Promotion
After your website has been readied for the search engines, we focus on drawing search engine attention to your website while continually monitoring performance and refining.
• Link Building
• Social Media Marketing
• Blog Marketing
• Monthly submission to search engines
• Monthly status and reporting